À propos
Who is Allianz Direct? 👀
Allianz Direct is a subsidiary of the German group Allianz, created in 2019, offering online insurance services. Already present in four countries (Germany, the Netherlands, Italy, and Spain), Allianz Direct provides various home, car, motorbike, and travel insurance products (the latter available in Germany and the Netherlands).
Allianz Direct believes in the power of digital and technology to create a virtuous circle in the insurance market, centered around customer satisfaction. Across Europe, Allianz Direct promotes the same model: innovating to make insurance simpler, more efficient, fairer, and more transparent.
Since the acquisition of the online insurer Luko in January 2024, Allianz Direct’s commercial brand in France has been Luko by Allianz Direct. Following the acquisitions of FRIDAY in October 2024 and Eurofil in January 2026, Allianz Direct has become the 3rd largest digital insurance player in France, accelerating the rollout of its car insurance offering.
📈 Allianz Direct in France in numbers:
650,000 contracts
3 day-to-day insurance products: home, car, and travel
400+ employees
3 locations: Paris (75), Mont-Saint-Aignan (76), and Le Mans (72)
1 ambition: to become the leading online insurer!
Our Mission
Insurance is mandatory in many situations, and it’s the only service you can rely on when damage occurs at home. Our mission at Luko by Allianz Direct is to simplify our customers’ lives by offering the best solutions tailored to their needs, supported by the expertise and reliability of a global insurance leader.
From subscription to compensation, our customers benefit from an online everyday insurance offering that is simple, clear, jargon-free, and fairly priced.