Luko by Allianz Direct France

*Luko by Allianz Direct France, Who are we?
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We created Luko with a simple vision.
50% of consumers don’t trust their insurer, yet it is mandatory in many cases and it is the only stakeholder you can turn to when damage occurs in your home. So we decided to reinvent insurance to make it finally customer-centric like we believe it was meant to be.

We started by creating the most transparent and useful insurance company out there: one that you can finally trust, because its business model was designed for positive impact and because its product experience is meant to empower users rather than mislead them.

We created the most intuitive and user-obsessed insurance experience you can wish for: subscription in 2 minutes, a simple offer, customisable coverages, no hidden fees, policies without any engagement, termination in 3 clicks.

In 6 years, we have convinced over 400,000 users to trust us. We rapidly became the online home insurance market, putting technology at the service of customer satisfaction and operational efficiency: by 2022, 25% of home insurance policies sold online in France were Luko policies; and nearly one in two new Luko customers took out a policy on the recommendation of friends and family.

In February 2024, Luko joins Allianz Direct, the digital pan-European subsidiary of the Allianz Group, to become the market leader in direct home insurance in France. This makes Luko emerging the strongest neo-insurer. Together, and because Luko and Allianz Direct share a common vision and DNA, we will continue our mission to shake up the market by offering the best value for money and even more simplicity and transparency.