MARKETING MANAGER

About

Join a dynamic, fast-growing profitable startup backed by industry leaders GSR and Ledger, building cutting-edge crypto solutions for institutional clients and consumers.

At Cede Labs, we're pioneering asset management tools for centralized exchanges (CEXs) like Binance and Coinbase, leveraging over 4 years of deep expertise in crypto exchange connectivity.

Check out our careers page →

We're a passionate team of 15, rapidly scaling our products:

  • Cede Hub: a solution for token issuers listed on CEX to generate organic CEX trading volume through competitions on app.cedehub.io.
    • Website: https://cedehub.io/
    • Metrics: went from 0 to 130 clients in 8 months.
    • Key interlocutors: Token issuers, market makers, foundations, CEX and traders.
  • Cede SDK: a CEX connectivity solution that accelerates integration for crypto custody solutions (like crypto banks) with exchange platforms.
    • Website: https://sdk.cede.store/
    • Metrics: 4 clients secured over the last 8 months
    • Key interlocutors: Crypto custody solutions and their clients: hedge funds, prime brokers, market makers, stablecoins, OEMS,…

🎯 Our next milestone: Hit €1M monthly revenue within 6 months.

Join a startup that has just found its Product-Market Fit (PMF) and is in a critical growth phase. Your ideas and initiatives will significantly shape our future.

We are looking ASAP for our next A player to help Cede Labs go to the next level.

Full time position only.

Job Description

Own demand generation and mindshare growth for Cede Hub - turning our campaigns, products, and partnerships into measurable pipeline, active traders, and brand leadership across X/Twitter, Telegram and Discord.

  1. Generate Demand:

    1. Build a Communication Strategy for the target users and clients
    2. Produce Content and Assets and collaborate with Clients to amplify our campaigns and partnerships
    3. Ensure Campaign Surfaces (landing pages; social posts from Cede, clients, and KOLs; X spaces; blog posts) are conversion-ready
    4. Nurture the Community by supporting users (onboarding, bugs, feature requests), keeping them updated with our development and activities, and organizing engagement activities

  2. Grow Mindshare:

    1. Define and consistently reinforce our value proposition to users and clients
    2. Build and maintain strong and consistent branding, messaging and visibility across channels
    3. Track and publishing success stories, case studies, and testimonials from both clients and users
    4. Host/Join relevant events and communities targeting our clients and users

Outcomes

  • Increase number of Weekly and Monthly Active Users

  • Improve Users Retention Rate and Life-time Value over Customer Acquisition Cost ratio (LTV/CAC)

  • Increase Share of Mind and Share of Voice (for CEX Trading Campaigns first; extensible to new product lines)

Preferred Experience

Requirements:

  • Web3 Knowledge: Solid grasp of CEX/DEX dynamics, token issuer GTMs, trader incentives. market makers’ motivations, and CEX listing KPIs.

  • Marketing Experience: 3–6+ years in content/lifecycle/community or product marketing; proven record shipping cross‑channel campaigns that move sign‑ups and usage.

  • Content Craft & Editorial: Excellent writing for threads, emails, blogs, and landing copy; knows hooks, framing, and CTA psychology; basic video/short‑form editing is a plus.

  • Growth & Conversion: Comfort with A/B testing, funnel diagnostics, UTMs, and experimentation; familiarity with Mixpanel (or equivalent) and dashboards.

  • Community & Events: Experience running Telegram/Discord programs, AMAs/Spaces, physical events and feedback loops.

  • Collaboration & Ownership: Highly organized, can manage multiple campaigns, maintain tight calendars, and coordinate cross-functional tasks.

  • Communication: Fluent English (written & verbal); concise, persuasive, and brand‑safe.

Nice to have:

  • Co‑marketing experiences with exchanges/launchpads and KOL.

  • Multilingual for regional pushes.

  • SEO & PR chops (briefing reporters, securing coverage, SERP hygiene).

  • Tooling familiarity: Notion, Webflow/Framer, Figma, HubSpot/CRM, Typeform, MixPanel.

Recruitment Process

  1. First Interview with Head of Growth and Marketing to get acquainted, learn about your background, and ensure our values align.

  2. Second Interview with Head of Growth and Marketing to assess your Web3 knowledge, Cede Labs product and go-to-market understanding.

  3. Assessment Test (48 hours to finish) to evaluate your marketing approach, reasoning, and way of working

  4. Third Interview with other Team Members (especially with colleagues you’ll collaborate with closely) to get to know each other.

  5. Final Interview to provide feedback, introduce our ways of working, and address any questions you may have.

Additional Information

  • Contract Type: Full-Time
  • Location: Paris
  • Education Level: Bachelor's Degree
  • Experience: > 2 years
  • Possible partial remote
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