As our founding GTM specialist, you'll work directly with the CEO to drive growth and establish our market presence. Your role will be pivotal in generating leads, qualifying prospects, and developing our marketing strategies.
Key responsibilities include:
- SDR Responsibilities:
* Lead generation and qualification: Proactively identify, engage, and book demos with potential customers through various channels such as phone calls, emails, social media, our website, and in-person networking events.
* Outreach campaigns: Develop, implement, and experiment with different outbound campaigns and scripts to effectively reach our target audience.
* Conference attendance: Represent Steerlab at key industry conferences and events, networking with attendees and engaging potential customers.
* Sales content creation: Develop and maintain sales enablement resources like decks, prospecting templates, and call scripts.
* Warm lead nurturing: Manage and nurture warm leads generated from conferences, webinars, and inbound inquiries through personalized interactions.
* Market research: Conduct ongoing research to stay up-to-date with industry trends and perform need-based customer segmentation.
* CRM management: Own the company CRM, meticulously updating and logging all customer interactions.
* Performance tracking: Monitor and report on lead generation and qualification metrics, adjusting strategies based on data-driven insights.
- Marketing Responsibilities:
* Marketing strategy: Develop and implement targeted marketing strategies aligned with company goals and market demands.
* Content creation: Craft engaging content for social media, blog posts, whitepapers, and other digital platforms to boost brand awareness and thought leadership.
* Email marketing: Manage and optimize email marketing campaigns to nurture leads and keep customers engaged.
* Event support: Assist in organizing and managing virtual and in-person events, including webinars and networking sessions.
What’s in it for you?
Join the founding team during an exciting phase where you can shape our GTM strategy
Clear path for growing into sales and sales leadership roles
Receive an attractive compensation package with a competitive salary and equity opportunity
Gain ownership and responsibility over projects in a dynamic, efficient, experienced small team
Work with cutting-edge AI technologies and contribute to transforming the PreSales industry
Gain valuable hands-on experience and take on significant responsibilities within a dynamic and supportive team environment
