Growth Marketing Manager

About

 Shipup is a 50+ people company that envisions a world where brands keep their promises along the entire customer journey.

That's why we enable brands to take control over the most volatile part of the customer experience —the post-purchase— so they increase brand loyalty and save support costs

Our company culture & values

  • ✊ Ownership

Taking ownership means feeling completely responsible for our goals — and this is something all of Shipup adheres to! We believe that every single one of us needs to feel accountable for the results of our work. This creates a state of complete trust in each other.

  • 💡 Initiative

*Our teams’ are founded on pushing each other to take initiative. Today, we constantly take action without being told what to do and come up with solutions to problems!

*

  • 👨‍👦 Empowerment

We want all of our employees to succeed. Thus, we provide everything and anything they need to thrive! We also encourage everyone to take action and more importantly, we support them if they make mistakes.

  • 🧸 Caring

One of Shipup's priorities is to create a culture of care daily. We not only care about our co-workers, but we deeply care for our customers and the customers of our customers! Our whole product is based on how much a company cares for its clients, and we love it!

  • 🏋️‍ Ambition

Always seeing bigger and having a strong desire and determination to succeed.

Job Description

As a Growth Marketing Manager, you will be at the forefront of scaling our marketing efforts and driving measurable growth. Your responsibilities include:

  1. Develop and Execute Data-driven Growth strategies

* Create and implement strategies to optimize the AARRR funnel (Acquisition, Activation, Retention, Referral, Revenue).

* Align growth marketing initiatives with business goals to generate 30% of company leads through marketing by the end of 2025.

  1. Run experiments and A/B tests

* Design, execute, and analyze A/B tests across channels and campaigns.

* Conduct experiments that reduce Cost Per Lead (CPL) by 20% and improve lead-to-opportunity conversion rates by 15%.

  1. Contribute to lead generation through Digital channels

* Help manage paid and organic campaigns, including Pay-Per-Click, paid social, SEO, and email marketing.

* Collaborate with the content and performance marketing teams to ensure impactful messaging and creatives.

  1. Optimize the Website as a Growth driver

* Analyze user behavior and optimize conversion paths to enhance website performance as a lead-generation tool.

* Create and manage nurturing campaigns to guide leads through the funnel.

  1. Collaborate across teams

* Partner with Sales, Product, and Customer Success teams to ensure marketing campaigns drive qualified leads and enhance retention efforts.

* Work closely with the Performance Marketer to design and execute paid campaigns and align outbound and inbound efforts.

Preferred Experience

Essential Qualifications:

  • 5+ years of experience in Growth marketing, ideally in a SaaS or e-commerce environment.

  • Expertise in optimizing AARRR funnels and running data-driven campaigns.

  • Proficient in analytics tools such as HubSpot, Google Analytics, Looker Studio, and Metabase.

  • Proven experience in designing and running experiments and A/B tests.

  • Fluency in French and English.

  • Strong project management skills with the ability to execute campaigns end-to-end.

Bonus Qualifications:

  • Experience with international marketing campaigns.

  • Knowledge of scaling marketing operations and CRM tools like HubSpot.

  • Familiarity with the French and European markets.

  • Experience in both B2B and SMB growth strategies.

What you’ll get…

🏅 Embrace the opportunity to be part of the team during this exciting moment! This role is crucial in the team!

🧸 People-centric company: A team where everyone cares about one another. We’re very proud of being a great place to work. Read what our employees are saying about us on Glassdoor! (100% of reviews would recommend it to a friend) 

🗃 Startup spirit & the structured environment: a fast-paced environment, where there is a lot to learn but, at the same time, you are in a mature, organized environment with a clear product vision.

🇫🇷 Stylish office located in Paris, 9ème (Rooftop access!)

⛷ Every year we organize amazing company-wide offsite to strengthen our social ties.

🌎 We have more than 15 different nationalities at Shipup!

Recruitment Process

☎️ 45 min l Screening interview with Angélique, our Senior Talent Acquisition Manager

To better understand your career plan and answer any of your questions

☕️ 01:00 l Top-grading / motivational interview with Anna, Head of Sales & Marketing

To understand your career story and evaluate your position-related soft & hard skills

🏅01:30 l Technical interview with a case study exercise

🥗🍻 Culture fit

To ensure that you will be in line with our values and culture

💞 Reference check

Additional Information

  • Contract Type: Full-Time
  • Location: Paris
  • Experience: > 5 years
  • Possible full remote
Apply Now

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