Marketing Manager FR/UK

About

PlayPlay is the video creation platform that enables marketing and communication teams to turn any message into a memorable video.

Since 2017, PlayPlay has been growing exponentially:

  • 2500+ large and mid-sized companies across the globe (including two-thirds of the CAC40)
  • 230+ employees in Paris, New York and Berlin;
  • 65 M$ raised (series A and B);
  • Member of the French Tech 120 and recently ranked #26 in the Top100 rising B2B Scale-up in Europe by Sifted!

PlayPlay is the company for you if you want to:

  • Join a hyper-growth scale-up that allows you to invest in multiple projects and benefit from rapid evolution opportunities 🌱
    • Work on a product loved by our customers (68+ NPS) and in constant improvement 🚀
    • Learn from great colleagues in a positive work environment that thrives on ambition, drive, humility, transparency, and teamwork (our 4.6/5 rating on Glassdoor is proof of that!) 🤗
    • Enjoy activities organized by the Happiness team (Music Quizzes, concerts, seminars, etc.) 🎉
    • Work in a hybrid model remote/office and have additional four weeks of full-remote per year (overseas is allowed in any country with a time difference of 3 hours or less) 🖥️

We are backed by investors such as Insight Partners (HubSpot, Twitter), Balderton (Revolut, Aircall) and Point9 (Loom, Zendesk) who are helping us become the global leader in video creation. And to achieve this, we are looking for the best talent in the market!

Read more about "The 100 good reasons to join PlayPlay":

Job Description

ABOUT THE ROLE

As Marketing Manager FR/UK, you will be responsible for building and delivering the marketing strategy for France and the UK, ensuring strong alignment with product, sales and customer success (You will be managing 1 FTE working on the UK market, and 1 apprentice to assist you on the FR market)

You will report directly to the Global Marketing Director and collaborate closely with other local Marketing Managers to align strategies across markets as well as global marketing teams (Content, PMM, Acquisition, Ops) to help you deliver your strategy and get results.

This is a strategic yet hands-on role that requires strong content sensibility, the ability to craft impactful marketing initiatives, and a mindset focused on performance and ROI.

MISSIONS 💪

  • Develop and execute the marketing strategy for FR & UK, ensuring alignment with PlayPlay’s global objectives.
  • Own content creation and localization (in partnership with the Global Content team)—produce, adapt, and manage high-impact marketing content (blog, case studies, social media, etc.) via internal and external resources.
  • Drive demand generation campaigns (in partnership with the Global Acquisition team) across multiple channels (ABM, digital ads, email marketing, field events, webinars).
  • Plan and execute field marketing initiatives—trade shows, partner events, and PlayPlay’s own events.
  • Manage media partnerships (sponsored content, newsletters, industry collaborations) to strengthen brand positioning.
  • Support sales enablement by providing tailored assets and insights to optimize lead conversion.
  • Analyze and optimize campaign performance, tracking KPIs and ensuring maximum ROI.
  • Manage local marketing resources and budget in full autonomy (1 FTE + 1 apprentice + freelancers).

    • YOUR SKILLS 🎯

  • >3 years of experience in B2B SaaS marketing, with a strong background in content. Experience in demand generation and field marketing is a plus.
  • Fluent in French & English (both written and spoken).
  • Strong content expertise—able to create, refine, and manage high-quality marketing content.
  • Data-driven mindset—ability to track performance, analyze metrics, and optimize campaigns.
  • Excellent project management & organizational skills—comfortable handling multiple initiatives at once
  • Strong collaboration skills—able to work cross-functionally with sales, customer success, and global marketing teams.
  • Experience with marketing tools (e.g., HubSpot, Salesforce, Google Analytics, LinkedIn Ads, event platforms)

    • WHAT DO WE OFFER 🚀

  • An opportunity to join a fast-growing scale-up!
  • A unique customer-centric working environment: at PlayPlay we have created a unique culture around our users (we’ve talked about our culture of ‘customer centricity’ at a conference, slide deck is available upon request when you come for an interview)
  • The ability to work on a truly innovative product
  • The ability to work and grow among an incredible team

    • Additional Information

    • Contract Type: Full-Time
    • Location: Paris
    • Experience: > 3 years
    • Possible partial remote
    Apply Now

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