PlayPlay is an intuitive video creation platform with AI capabilities designed for busy marketing and communications teams to create engaging on-brand videos. PlayPlay empowers them to save time and scale video production to meet their communication objectives.
Since 2017, PlayPlay has been growing exponentially:
- Fortune 500 companies, CVS, Google, Novo Nordisk, L’Oréal and more!
- 230+ employees in Paris, New York and Berlin;
- 65 M$ raised (series A and B);
- Member of the French Tech 120 and recently ranked #26 in the Top100 rising B2B Scale-up in Europe by Sifted!
PlayPlay is the company for you if you want to:
- Join a hyper-growth scale-up that allows you to invest in multiple projects and benefit from rapid evolution opportunities 🌱
- Work on a product loved by our customers (68+ NPS) and in constant improvement 🚀
- Learn from great colleagues in a positive work environment that thrives on ambition, drive, humility, transparency, and teamwork (our 4.3/5 rating on Glassdoor is proof of that!) 🤗
- Enjoy activities organized by the Happiness team (Music Quizzes, concerts, seminars, etc.) 🎉
- Work in a hybrid model remote/office and have additional four weeks of full-remote per year (overseas is allowed in any country with a time difference of 3 hours or less) 🖥
- We are backed by investors such as Insight Partners (HubSpot, Twitter), Balderton (Revolut, Aircall) and Point9 (Loom, Zendesk) who are helping us become the global leader in video creation. And to achieve this, we’re looking for the best talent in the market!
JOIN OUR TEAM 👋
We’re looking for a Demand Generation Associate to join our NYC team and drive multi-channel campaign planning and execution, fueling revenue growth in North America. The ideal candidate is analytical — with experience using data to optimize lead-to-revenue processes and inform business decisions—as well as creative.
You will be a key member of the US Marketing team, reporting directly to the US Head of Marketing. In this role, you will work closely with the Senior Growth Marketing Manager in the US and collaborate extensively with the Global Marketing team based in Paris.
If you're passionate about designing and implementing impactful marketing campaigns, leveraging the latest MarTech and industry trends, and thrive in a fast-paced SaaS environment, this role will be a perfect fit for you!
MISSIONS 💪
Campaign Planning & Execution (70%)
Develop and execute paid digital campaigns across LinkedIn and Google, from campaign ideation and creative brief development to execution and monitoring.
Drive high-impact partnerships: Plan, execute, and optimize sponsored webinars and strategic partnerships that align with our marketing objectives.
Develop targeted lead nurturing programs: Create and optimize automated email nurture campaigns to boost engagement and accelerate MQL conversions.
Streamline lead handoffs: Ensure seamless lead transitions for dedicated campaigns by managing assignment workflows and collaborating with sales teams for effective follow-up
MarketingOps and Data Analysis (30%)
Improve CRM efficiency: Collaborate with the global MarOps team to improve CRM workflows, refine lead routing and tracking systems, ensure data accuracy, and optimize lead scoring models for better sales and marketing alignment.
Leverage data-driven insights: Develop and maintain reports and dashboards that provide actionable insights on marketing performance, campaign effectiveness, and sales alignment, enabling data-driven decision-making.
Refine audience segmentation strategies to improve targeting effectiveness across campaigns.
