We are looking for our first Developer Marketer to play a key role in connecting with the developer ecosystem and crafting strategies to grow awareness, adoption, and engagement among our developer audiences.
We’re accelerating deployments and improving efficiency for teams and developers all around the world with high-performance infrastructure for critical applications including low-latency AI workloads, web applications, and APIs.
With over 100,000 developers onboard, Koyeb is fuelling the next generation of global innovation through fast, serverless infrastructure.
If this sounds interesting, keep reading!
What you’ll do
As our first Developer Marketer, you will lead the strategy and execution of marketing efforts aimed at engaging, educating, and growing our developer community. You'll craft compelling narratives, create valuable technical content, and drive programs that showcase how Koyeb empowers developers to build and scale high-performance applications on modern, serverless infrastructure.
This is a critical role focused on expanding our global presence by reaching developers, technical teams, and decision-makers who need robust, scalable infrastructure to power AI workloads, APIs, and next-gen applications.
You will work with our founders to bring Koyeb’s capabilities to life for the developer audience and help drive awareness, adoption, and trust.
You will:
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Define & Execute Marketing Strategy:
Develop Koyeb’s end-to-end marketing plan, covering the full customer journey (from acquisition and activation to expansion). Identify and prioritize marketing channels based on available budget, target audience, and potential ROI.
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Positioning & Messaging:
Develop clear, compelling narratives that communicate Koyeb's value and mission. Own the messaging across the marketing site and ensure our story is clear, consistent, and impactful across all customer touchpoints.
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Content & Campaign Ownership
Create and manage a content calendar that positions Koyeb as the leader in high-performance, serverless infrastructure. Produce and distribute engaging content (blog posts, guides, videos), that helps developers deploy AI agents at scale, run high-performance inference workloads, and build modern cloud architectures.
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Sales Enablement:
Create persuasive collateral, including customer case studies, blog content, decks, and webinars, that empower the GTM team to close deals faster and with greater confidence.
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Analytics & Experimentation
Own marketing analytics end-to-end: define key metrics, set up dashboards, track performance, and share insights with the founders. Use data to guide experiments across campaigns and channels, continuously optimizing the acquisition funnel.
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Paid & Organic Acquisition
Own the strategy and execution of paid and organic campaigns across LinkedIn, Reddit, developer newsletters, and other high-impact channels. Drive awareness, engagement, and a steady flow of qualified leads through continuous testing and optimization.
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Outbound Marketing & Campaign Optimization
Develop and execute multi-channel outbound campaigns that generate high-quality leads through email, LinkedIn, events, and other relevant channels. Craft compelling content for outreach and continuously optimize performance through A/B testing of messaging, formats, and channels.
You’ll be part of our small Product & Marketing team composed of 3 people and you’ll work daily with our co-founders Edouard, CPO and Yann, CEO.
You’ll succeed if you:
Identify Developer Segments & Growth Opportunities: Analyze inbound activity, user behavior, and market trends to surface high-potential developer personas, teams, and organizations that would benefit from Koyeb’s high-performance, serverless architecture, especially for AI workloads, APIs, and modern app deployment.
Build Trust with Technical Audiences: Cultivate authentic relationships with developers, DevOps engineers, and technical leaders through content, events, social platforms, and community engagement & position Koyeb as a trusted solution for teams building and scaling distributed applications.
Communicate Platform Value Clearly: Craft compelling product narratives and technical messaging that highlight Koyeb’s unique value. Ensure consistent positioning across all touchpoints, from website copy to outbound campaigns.
Create Developer-Focused Content & Resources: Develop and maintain high-quality resources like blog posts, tutorials, case studies, solution briefs, and landing pages that showcase real-world use cases and accelerate developer onboarding, activation, and retention.
Gather & Relay Developer Insights: Act as the voice of the developer in the marketing team. Collect feedback through direct conversations, community engagement, and campaign data to inform content strategy, GTM positioning, and product roadmap in collaboration with engineering and product teams.
You
As a general rule, if you join us, independent of the position, you should be comfortable with the following description of yourself. You:
have an international mindset and think global
are looking for a fast-paced environment
are ambitious and believe small teams can have a huge impact
are data-driven, you know decisions are more meaningful if they are based on data
are working as a team member
are autonomous and structured, are able and willing to write specifications/plans before implementing/executing
are striving for continuous improvement and learning
understand we work to improve the product for our users
More specifically, you:
have 5+ years of experience in developer marketing, product marketing, developer relations, or technical content roles, and are confident engaging with both technical audiences (developers, DevOps) and executive stakeholders.
are confident in defining, tracking, and clearly communicating KPIs and marketing initiative performance to both internal teams and stakeholders.
are fluent in analytics tools like Ahrefs, PostHog, Google Analytics, Semrush, and others — and use data to drive decisions, identify opportunities, and optimize campaigns.
have hands-on experience building and executing content strategies across blog content, social media, SEO, and email marketing, aligned with key growth goals.
have practical experience running and optimizing paid acquisition channels — including Reddit, LinkedIn, Google Ads — as well as coordinating sponsorships with newsletters, podcasts, or influencers.
are comfortable managing ad budgets, allocating spend effectively across channels, and continuously iterating based on performance insights.
bring a strong understanding of cloud infrastructure, serverless computing, or AI/ML workloads — and can translate complex technical concepts into clear, compelling messaging and content.
are fluent in English, with excellent communication skills and the ability to craft narratives that resonate with diverse, global developer audiences.
are comfortable owning multi-channel campaigns end-to-end — from audience research and content creation to distribution, performance analysis, and iteration.
are highly goal-oriented, data-driven, and motivated by impact — whether it’s growing traffic, increasing product activation, or driving community engagement.
can juggle multiple priorities with efficiency and focus, using insights to continuously improve your strategy and execution.
are prepared to travel regularly for events, conferences, and client meetings as needed.
How we work
This is a fully-remote full-time position - with the option to work from our main office in Paris, France, or in a co-working space near you.
We hire everywhere in Europe for this position and you should be less than 3000 kms/5 hours away from Paris, France as we meet once every 6 weeks there for an event we - super originally - call “Everyone in Paris”.
Contract-wise:
If you’re located in France, we provide standard full-time contracts with full-health coverage and standard benefits.
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If you’re located in another country, we provide two options:
- onboard you as a full-time employee with deel.com EoR service
- work indefinitely as an independent contractor - if local labor laws allow it
We’re looking for an experimented sales professional and the total salary ranges from €56k to €79k, plus equity.
Some context about Koyeb:
We’re a really small team, currently 13 (in the whole company). We’re composed of 90% of technical people and the resulting 10% catch the technical side.
We’re building a product used by developers and are interacting daily with our developers’ community - which are our users.
All our communications, internal and public, are in English. We are a global company, currently headquartered in France, Europe.
We’re prioritizing work that has a direct impact on user experience and expect you to think first about impact. Our long-term mission doesn’t change, but you need to be willing to work on a short-term roadmap evolving quickly depending on user feedback.
We’re an early-stage and full remote company. This is a demanding job that requires a high degree of autonomy and the ability to work asynchronously.
