Campaign and Merchandising Manager

Job Description

This position is Paris-based.

Our Marketing Team

No one is more creative and data-driven than this team - they have the best of both worlds!

The Marketing Team's main mission is to get our product into the hearts of millions of users around the world.

The Growth Team builds innovative ideas to conquer markets, attract, and retain users.

The Brand Team strives to create Joko's vision for the long term and builds a connection with all its users.

The Campaign & Merchandising team drives our Joko Business-to-Consumer campaign calendar and enhances the customer shopping experience across our merchandising assets.

The B2B Marketing Team positions Joko as the top partner to have in our space and aims to build the most desired employer brand possible.

Led by Isa, our CMO, they are constantly innovating to take our business to new heights.

What you will do

As a Campaign & Merchandising Manager, you will play a pivotal role in driving Joko's B2C campaigns and elevating the customer shopping experience across all merchandising assets, including in-app features and extensions. You will also work closely with our top merchants to design impactful campaigns and activation plans. This role combines strategic planning, creativity, and analytical skills to make a tangible impact on our users and partners. You will report to the Head of Campaign & Merchandising.

Your Responsibilities:

  • Plan and execute Joko's B2C campaign calendar

    • Partner with the Branding Team to design compelling, user-centric campaigns.
    • Collaborate with the B2B Team to select and showcase the best deals and merchants, while ensuring top-tier campaign performance.
    • Deploy campaigns seamlessly across all channels (In-App, Social Media, CRM) and leverage data-driven insights to optimize performance.

  • Drive top key account campaigns

    • Represent Joko as the Marketing expert in high-level partner meetings, supporting the B2B team in securing marketing budgets.
    • Lead the design and implementation of key account campaigns across Joko’s platforms to deliver exceptional results and partner satisfaction.
    • Work directly with partners' marketing teams to brainstorm and execute innovative strategies.

  • Shape and refine the merchandising strategy

    • Develop and execute merchandising strategies to maximize deal visibility, increase conversion rates, and delight customers.
    • Analyze user behavior, shopping trends, and in-app usage data to continually improve our merchandising approach.
    • Collaborate with the Product team to ideate and launch innovative in-app features that enhance the shopping experience and drive revenue.

  • Spearhead Joko's advertising strategy

    • Define and evolve the Media Fees product suite and real estate strategy to align with merchant needs while prioritizing user experience.
    • Monitor advertising revenue performance, improve booking ratios, and deliver monthly performance reports.
    • Create a premium Media Fees kit to support the B2B team in securing top-tier client partnerships.

Preferred Experience

  • Experience: 3–5 years in Campaign Management, Category Management, Account Management in B2C landscape, Product Marketing, or a similar role.

  • Languages: Fluency in French (our primary market) and English (team communication) is required, both written and spoken.

  • Strategic expertise: Proven track record in developing and executing end-to-end marketing campaigns and managing high-impact projects.

  • Entrepreneurial: You have an entrepreneurial mindset, you like challenges, you welcome feedback and are willing to get better every day to reach excellence.

  • Data-Driven mindset: Ability to analyze data and derive actionable insights to optimize campaign performance.

  • Digital marketing know-how: Strong understanding of digital marketing channels and tactics, with the ability to integrate them into cohesive strategies.

  • Communication skills: Exceptional communication and presentation skills to articulate ideas and results effectively to stakeholders and senior management.

  • Creativity: Strong creative mindset with the ability to generate innovative campaign ideas and think outside the box to deliver unique and engaging user experiences.

Our perks

We believe that flexibility and trust are important parts of a company. Our work environment reflects this thanks to:

  • Flexible remote: If you live in Paris, you can work from our office or from your place with no constraints. If you live elsewhere, you can get access to a coworking space.

  • Work from anywhere: Do you want to travel to Italy for a month and work from there? For up to 3 months a year, you may work from most countries in the world.

On top of that, we offer many perks such as:

  • a budget for remote work equipment

  • a ClassPass subscription for you to stay in shape wherever you are

  • premium health insurance (Alan Blue in France)

  • a Swile card for your meals, if you are based in France

  • frequent team events and in-person gatherings every quarter!

  • and so much more, see here ⏪

Recruitment Process

  • 20-min call with the Hiring Manager

  • 45-min personality interview with two team members

  • A case study followed by a 45-min debrief with team members / For Tech positions: live tests with team members

  • 45-min Founders interview

  • Reference calls

You might also be invited to meet other team members at the office for a coffee or a drink!

Additional Information

  • Contract Type: Full-Time
  • Location: Paris
  • Possible partial remote
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