Job Description
đź–Ś Our Marketing team
No one is more creative and data-driven than this team - they have the best of both worlds!
The Marketing team's main mission is to get our product into the hearts of millions of users around the world.
The Growth team builds innovative ideas to conquer markets, attract, and retain users.
The Brand team strives to create Joko's vision for the long term and builds a connection with all its users.
Led by Isa, our CMO, they are constantly innovating to take our business to new heights.
🎯 What you will do
As Creative Copywriter, you will be in charge of defining, implementing, and delivering Joko’s content strategy. You will report to the Head of Brand & Communications and work closely with the Motion and Graphics Designer. You will build a differentiating content strategy that will strengthen brand attachment and defend strong values. Among your main missions:
Content Strategy: you will define and create a 360-degree content strategy that illustrates Joko’s positioning and make sure it’s aligned with all our internal stakeholders: branding, acquisition, SEO, social media, employer brand, etc.
Tone of voice: you will build and own Joko’s Tone of Voice guidebook together with the Head of Brand & Communication and ensure it is respected everywhere. You will actively contribute to finding the right copy on our users’ product touch points (website, app, etc.).
Content Creation: you will create copy content for our communications across different channels (emails, push, blogs, in-app, etc.), both in B2C and B2B. You will collaborate closely with the Motion and Graphics Designer on the creation of complex visual content.
Partners: you will also work with external third parties in order to build innovative content (e.g. video production) and act as the orchestrator of our creative ecosystem and reduce as much as possible the time from idea to creative delivery.