About Us

Context

As our lives move from the physical to the virtual, gamers need a platform to share their digital experiences to meet and connect with peers. There are 2.5bn gamers worldwide, playing an average of 1h/day. Both numbers experience double digit growth. In the next decade, 8 billion humans will create a virtual identity.

Company presentation

Powder is the camera of the metaverse: through specialized tools, we let gamers import their gameplay from all gaming sources (mobile, PC, consoles), edit it (add effects) and share it – to our community and outside: TikTok, Instagram, Snapchat, etc. We focus on cracking two formats:

  • Play to post: we believe anyone playing 5 minutes of any game on any platform should be able to create great content, automatically…
  • Post to play: … and we believe in the power of creating a social context around posts, to let gamers socialize and start playing together – directly from Powder.

Powder is one of the fastest growing consumer platforms in Europe. In six months since launch (April 2020), our iOS app has been downloaded over 1m times, and we’re just getting started.

Powder is a deep tech. We leverage AI to detect highlights and create video compilations (Computer Vision), match people with content and with each other, and for moderation. We have 4 AI professionals and multiple patents.

Powder has raised $3.5m+ from leading Silicon Valley investors who have invested at early stages in Stripe, Airbnb or Snapchat. Members of our 15-people strong team have previously worked with Zenly, GoPro, Lydia, PandaScore, MolotovTV, Nike and BCG, and have raised over $10m and sold multiple companies in the past (Mindie to private investors, Artomatix to Unity).

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