Senior Product Marketing Manager

About

Favikon est la plateforme internationale de référence pour la creator economy.

Nous offrons une vision 360° : analyser les créateurs, donner de la transparence aux marques, et offrir aux créateurs les outils pour valoriser leur influence.

Favikon s’est imposée comme standard mondial grâce à ses scores et classements utilisés par entreprises, médias et acteurs publics. Aujourd’hui, des professionnels et créateurs de +120 pays s’appuient sur notre technologie pour comprendre et développer l’influence.

Job Description

Remote (EU/UK or US East Coast preferred) or Paris/Cannes office · Full-time · Reports to Head of Marketing, working directly with the CEO

The company

Favikon is the creator intelligence platform behind some of the biggest names in the creator economy. We rank and analyze 10M+ creators across nine platforms, and we're used by Google, YouTube, L'Oréal, Gaumont, and 1,700+ other teams to find, evaluate, and partner with the right creators.

We're 18 people, profitable trajectory, with a V3 platform that's the strongest creator intelligence engine on the market. Built in France, used everywhere.

The honest version

We have a positioning problem, and it's the most important thing we're solving in 2026.

We're famous as a brand. Our rankings get hundreds of thousands of impressions, founders share them, the press cites them. But our ICP, the Head of Influence at WPP, the Head of Marketing at a global brand, the Brand Manager running a creator program, doesn't know us as a platform. They know us as "the rankings site."

The product is excellent. The market doesn't know it yet. That's the job.

The role

You're the first Product Marketing hire at Favikon. Your mandate is singular and clear: reposition Favikon in the mind of our enterprise ICP from "the rankings site" to "the creator intelligence platform we use to run our influencer programs."

Everything you do ladders into that one outcome.

You report to our Head of Marketing (Sarthak) and work directly with the CEO (Jeremy) on positioning strategy, narrative, and execution. You're a peer to our enterprise sales motion, our product team, and our brand voice.

You're not running campaigns; you're defining what Favikon means in the market.

What you'll do

Month 1 to 3: diagnostic and foundations

  • Run 15-20 customer and prospect interviews across our enterprise customers, our open enterprise pipeline (NVIDIA, Shopify, Zalando, Intuit-tier), and ICP leaders who don't know us yet

  • Audit our current positioning across every public surface: site, landing pages, sales decks, content

  • Map the competitive landscape (Kolsquare, HypeAuditor, Modash, Klear, Tagger) and identify where Favikon's actual differentiation is invisible today

  • Build the messaging stack: positioning statement, value props by persona, proof points, elevator pitches

  • Rewrite the homepage and our top 5 landing pages

  • Build the sales narrative and the deck the entire team uses in enterprise conversations

  • Build competitor battle cards for sales use

  • Brief and enable the entire go-to-market team on the new narrative

Ongoing

  • Lead the launch motion for major product releases (New product enhancements, b2c app launch in September, future features)

  • Co-pilot the enterprise pipeline weekly with Sales: where deals are stuck, what's missing in messaging or materials, iterate

  • Stay close to customers (5-10 conversations per month, ongoing) and feed insights into product, sales, and content

  • Brief content strategy: what topics, what angles, what proof points we need to ship to reinforce the positioning

  • Maintain competitive intelligence and update battle cards as the market shifts

What you don't do

  • Demand generation and paid acquisition (Head of Marketing and incoming Growth Ops own this)

  • Content production at volume (we have a freelance content team for execution)

  • Brand awareness and notoriety work (we already have the brand, we need the positioning)

  • Product roadmap decisions (you feed insights to Product, they decide)

  • Team management (you're an individual contributor with cross-functional influence; team-building comes later)

Preferred Experience

Who you are

  • 5-8 years in product marketing at a B2B SaaS company, ideally martech, ad tech, data platforms, or creator economy adjacent

  • You've led a repositioning or category-defining narrative before, and you can talk through it concretely (what was the before-and-after, what shifted in pipeline, how you knew it worked)

  • You write at a level where what you publish actually moves how people think about a category

  • You're comfortable in front of an ICP buyer. You can hold a conversation with a Head of Influence at WPP without preparation and sound credible

  • You have strong opinions about positioning and you defend them, including with founders. The value of this role is precisely that you push back when needed

  • Native or fully fluent English. French is a bonus but not required

  • You think like a strategist and you ship like an operator

Who you aren't

  • A demand generation marketer in PMM clothing. We need positioning, not pipeline volume

  • A content marketer who'd spend 80% of their time writing blog posts. We have producers; you direct

  • A brand strategist who'd build awareness without changing perception. We have awareness; we need a perception shift

  • A consultant who delivers a framework and disappears. This is a builder role, in the trenches

  • Someone who needs a team underneath them to be effective. You're the function, for now

Compensation and setup

  • Competitive base, role-dependent on profile and location. EU/UK on local contract or EOR, US East Coast on EOR

  • Fully remote possible, EU/UK or US East Coast (time zone overlap with Paris business hours required)

  • Regular in-person time with the team in Cannes or Paris, on us

  • Travel budget for ICP events and key customer meetings

  • The chance to lead one of the most important repositionings in creator economy infrastructure

Recruitment Process

How to apply

Email jeremy@favikon.com and sarthak@favikon.com with:

  • One repositioning or positioning project you led, with the before-and-after. Briefly: what was the perception problem, what did you change, what shifted as a result.

  • A link to a piece of writing or a deck you're proud of (under your name or in a company context, note which)

  • Two sentences on what you'd want to change first about how Favikon shows up publicly today

  • One sentence on why this role specifically

We read every application. We respond within five working days.

PS: the last roles I posted, 90%+ of applications were copy-paste with zero effort to say why they were right for it. I read every single one and it makes a night-and-day difference. Take the ten minutes.

Additional Information

  • Contract Type: Full-Time
  • Location: Paris, Cannes
  • Possible full remote
Apply Now

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