WHO WE ARE
AB Tasty recently joined forces with VWO to create one of the most comprehensive and innovative digital experimentation and experience optimization platforms in the market. Together, we empower brands to deliver smarter, faster, and more impactful digital experiences across the entire customer journey. Since 2009, we've partnered with 1,000+ global brands - Kering, McDonald's, Ulta Beauty, L'Oréal, Disneyland Paris, and LVMH - and built a global team of 400+ across Europe, North America, and APAC.
We are at a genuine inflection point. The merger creates the opportunity to reposition our combined offering as a full marketing suite - a credible, high-performance alternative to Adobe and Optimizely. We're looking for the executive who will lead that charge in North America.
Our culture is driven by strong values:
Learn more about AB Tasty and our teams:
THE TEAM
Team Name & Location: The North American Sales organization, based in New York, covering the US and Canada markets.
Team Composition: You will lead a 40-person organization spanning the US and India, including the VP of Key Account Management (15-person KAM team) . Key stakeholders include the Executive leadership team in Paris.
Role Overview: You will own the full North American commercial organization - accountable for a $40M revenue portfolio and a 15% growth target - bringing together two sales cultures post-merger under a unified go-to-market strategy.
Tech Stack: Salesforce, Gong, Slack, Google Workspace, AB Tasty & VWO platforms.
Travel: Regular client-facing presence required; periodic travel to Paris HQ and India.
YOUR MISSION
This is a builder's role. You are stepping into a post-merger environment, with two product lines, two sales cultures, and a market positioning that is still being defined. The person who succeeds here will be as comfortable building process and structure as they are closing enterprise deals at the C-suite level.
In the first 6 months:
Conduct a full audit of the existing sales organization, pipeline health, and coverage model across both legacy AB Tasty and VWO teams.
Establish a unified North American go-to-market motion, aligning new business, KAM on shared targets and handoff processes.
Build direct relationships with the top 20 strategic enterprise accounts.
By month 12:
Hit or exceed the $40M retention and expansion baseline while demonstrating measurable progress toward 15% growth.
Deliver a multi-product sales playbook that positions AB Tasty as a marketing suite - not just a testing tool .
Have a stable, high-performing leadership layer in place across the US and India teams.
By month 18:
Own a fully integrated, scalable commercial organization with clear career paths, forecasting discipline, and repeatable enterprise sales motions.
Be a recognized voice in the North American MarTech market, driving brand presence at industry events and in key enterprise conversations.
WHAT YOU'LL BRING
15+ years of B2B SaaS sales leadership, with a minimum of 5 years at VP level, carrying direct P&L accountability for revenue of $40M+ and leading organizations of 30+ across multiple functions and geographies.
Post-merger or organizational integration experience - you've navigated the complexity of merging teams, processes, and cultures, and you know how to move fast without breaking people.
Enterprise sales expertise - you understand long, complex, multi-stakeholder sales cycles and have personally built and closed strategic deals at the C-suite level (CMO, CDO, CTO).
Competitive market experience - you have sold against Adobe, Optimizely, or comparable enterprise incumbents and have a clear point of view on how to win.
Executive-level commercial governance -you own the number. You are rigorous with pipeline management, revenue forecasting, and board-level reporting; you set the standard your organization follows.
Cross-functional and cross-cultural leadership -you can align distributed teams across the US and India, and build strong partnerships with Product, Marketing, and Customer Success to drive a cohesive go-to-market.
Strategic builder -you have a track record of building high-performing commercial organizations from a position of ambiguity, and you bring the credibility and presence to attract, retain, and elevate top sales talent.
If you don’t meet 100% of these qualifications, tell us why you’d still be a great fit for this role in your application!
WHY YOU'LL LOVE IT HERE
Executive mandate: Full ownership of North America - this is a seat at the table, not a middle-management position. You will have direct access to the C-suite team and meaningful influence over global strategy.
Market timing: The AB Tasty / VWO merger creates a rare window to redefine the competitive landscape in MarTech. You will be central to how that story gets told and won in North America.
Global platform: A truly international organization across 8 countries, with the resources and ambition to match.
INTERVIEW PROCESS
Executive screening with Fayçal Bennegadi, Talent Acquisition Lead.
Strategic interview with Alix De Sagazan, CRO and the CEO
Commercial case study presentation.
Interview with one of our Board Member
Final interview with Executive Leadership.
DETAILS
