Product Marketing Manager - US launch (based in France)

About

Is the job market a Jungle?

Welcome to the Jungle is the multichannel media company that aims to inspire every individual to thrive in their professional lives.

We propose a wide variety of high-quality content (articles, videos, series, podcasts, magazines or events) to help young professionals rethink their relationship with work.

We have also created a content-rich website with 3000+ detailed company profiles – including photos, videos, and statistics (number of employees, gender, average age) – making valuable job search information accessible for prospective candidates. It is now way easier for them to narrow down the tribe they belong to!

Job Description

As a talented and inspiring Product Marketing Manager, you will report directly to our Head of Product Marketing and join the US launch team as first hired. You’ll be responsible for leading our marketing strategy to launch Welcome to the Jungle on the US market. You will work closely with our CEO and in tight relation with the whole marketing department (Brand Marketing and Growth Marketing), as well as with other teams across the company (Product, Operations and Business).

Here’s a snapshot of your future responsibilities:

Phase 1:

  • Positioning & Strategy: Design and orchestrate US launch strategy, create powerful product value propositions, based on US B2B Customers and Candidates’ needs, US competitive data and market trends
  • Go-to-market Strategy: Build plans that support product and feature adoption and retention, leveraging all relevant channels in collaboration with Growth Marketing team

Phase 2:

  • Messaging & Storytelling: Develop or localise content that articulates the benefits of our products for all key marketing channels (from website pages to product videos, emails, event activations, media campaigns, etc.)
  • Roadmap Planning & Support: collaborate with the Product team to identify product localization needs, support roadmap prioritisation and define improvement opportunities

Phase 3:

  • Sales enablement: Create internal content to support Sales and Account Manager team (Product presentation deck, product sheet, demo script, battle cards, etc)
  • Tracking & Reporting: Assess the effectiveness of your marketing programs and identify new opportunities to fill product gaps or create net new business opportunities that deliver value to our users

Preferred Experience

At Welcome to the Jungle, we are all coming from (really) different backgrounds, that’s our main strength!

Our Product Marketing Manager would be someone with:

  • 5-8+ years of experience in a similar role in fast-paced, Saas or digital environments
  • Knowledge of the US market and culture mandatory
  • Excellent communication skills in English
  • Excellent project management skills
  • Track record in launching new products and optimizing existing product offering
  • Stellar marketing skills and mastery of value proposition creation

In addition, the Product Marketing Manager would have to present the following qualities and mindset:

  • High level of energy and can-do attitude, entrepreneurial mindset
  • Data-driven, clear and straight to the point
  • Organized and structured
  • Ability to navigate ambiguity and thrive in a fast-moving company
  • Ability to understand and work backwards from customer needs
  • Appetite to work in matricial, cross-functional environments where your success depends on others success
  • Comfortable to speak up and defend opinions in debates, challenging others respectfully
  • Ability to consistently deliver high-end business value

Welcome to the Jungle aspires to promote a positive social impact. Its mission includes paying particularly close attention to fostering diversity, inclusion and equality within teams as well as within its community.

Recruitment Process

Step 1 : phone call with Nuria, Talent Acquisition Manager
Step 2 : interview with Sandrine, Head of Product Marketing
Step 3 : interview with Antoine - Benjamin, Chief Marketing Officer
Step 4 : interview with Camille, General Manager or Manon Chief of Staff
Step 5 : interview with Jérémy, CEO

Additional Information

  • Contract Type: Full-Time
  • Location: Paris, France (75002)
  • Possible full remote