Growth Marketing Manager πŸš€

  • Paris
  • Full-Time
  • Start Date: 01 July 2024
  • Apply Now

About

In a world of complexity and constant change, innovation is needed more than ever. Our purpose at Bloomflow is to enable result-driven organizations to innovate for a blooming future. Bloomflow is used by 60+ organizations across 100+ countries with more than 120K users. We have been deployed at organizations such as HSBC, NestlΓ©, Unilever, Capgemini, Bayer, and Heineken. We are a passionate, international team headquartered in the heart of Paris.

Job Description

Bloomflow is seeking a Growth Marketing Manager to spearhead our efforts in driving scalable growth for our enterprise innovation management platform. This role will be instrumental in developing and executing strategic initiatives to generate high-quality leads, increase revenue, and support our Sales team in exceeding targets. As a key member of our newly formed marketing team, you will have the opportunity to make a significant impact on our growth trajectory.

Key Responsibilities:

  • Develop and execute growth marketing campaigns to generate qualified leads and accelerate revenue growth.

  • Strategize and implement multi-channel marketing campaigns, including industry conferences, strategic events, client engagement initiatives, email marketing, content marketing, social media, SEO, and paid advertising.

  • Create compelling marketing assets and content tailored to resonate with our target audience.

  • Utilize data-driven insights and A/B testing to optimize campaign performance and continuously refine marketing tactics.

  • Monitor and analyze key performance metrics to measure campaign effectiveness and identify areas for improvement.

  • Collaborate closely with Sales teams to align marketing efforts with revenue goals and support the sales funnel.

  • Drive the development of demand generation processes, including lead nurturing and lead scoring, to enhance conversion rates.

Key Initiatives: πŸ’«

  • Become our resident HubSpot expert, building and refining demand generation processes.

  • Implement and execute an account-based marketing strategy to target high-value accounts effectively.

  • Drive a client advocacy program to foster stronger client relationships and stimulate client referrals.

  • Enhance our presence on third-party software review platforms like G2 Crowd, Capterra, and Gartner.

  • Establish systematic testing methodologies for lead generation strategies.

Perks of Being a Bloomie: 🫢

  • Thrive in an international work environment, collaborating with clients, prospects, and colleagues from diverse backgrounds.

  • Empower large enterprises to innovate for a sustainable future, with sustainability being a common use case among our clients.

  • Enjoy a hybrid remote work setup, with our ideally located Paris office in the 2nd Arrondissement.

  • Experience a collaborative and supportive work environment where your contributions are valued.

Preferred Experience

Preferred Experience & Requirements:

  • Minimum of 5 years of experience in B2B Enterprise SaaS, with at least 3 years in growth marketing or demand generation roles.

  • Strong analytical skills and a passion for experimentation, with a results-driven mindset.

  • Experience with HubSpot is preferred.

  • Excellent coordination and collaboration skills, with the ability to work closely with Sales teams.

  • Fluent in English; proficiency in French is highly appreciated.

Recruitment Process

Disclaimer: ⚠️

At Bloomflow, we strongly encourage individuals from all backgrounds to apply, even if they do not meet every job requirement.

Our Hiring Process: πŸ‘ˆ

  1. Meet with the hiring manager (Head of Marketing) - 30-minute meeting.

  2. Meet with the CEO - 45-minute meeting.

  3. Complete a business case (approximately 3 hours, within 3 business days, start date flexible).

  4. Present the business case to a group of 3-4 people in-person - 1-hour meeting.

  5. Culture fit: meet members of the marketing & sales team.

  6. Decision.

Additional Information

  • Contract Type: Full-Time
  • Start Date: 01 July 2024
  • Location: Paris
  • Education Level: Bachelor's Degree
  • Experience: > 5 years
  • Possible partial remote