Growth Manager

About

Siteflow is a mobile-first field operations system dedicated to complex or critical industries. We took inspiration from Tech teams' powerful collaboration tools (jira, Confluence, Bitbucket...) to transform the way industrial companies prepare and execute their operations.
We are building a new collaboration standard for the industry.

Among other industries (Mining, Energy...), we successfully deployed operations in the Nuclear space and signed the leaders of this industry : Orano, Framatome, Westinghouse, Ponticelli...
3 years after launching the company, the team is already composed of 60 amazing individuals and is actively looking for its next members to fuel and support the high growth.

If you seek to thrive, learn, get better, find solutions to complex problems and evolve in a dynamic and positive environment, reach out to us !

Job Description

Mission for Growth Manager

Siteflow is looking for its future Growth Manager. The Growth Manager will highly contribute to Siteflow’s growth by creating and managing a lead generation engine, proving qualified leads to the Sales teams.

A key role in the business development strategy

  • As Growth Manager, you will have a central role in the pipeline generation :
  • Work closely with Sales teams to set-up multi canal campaigns, based on territory plans and Tiers priorities.
  • Work closely with the Content & Communication executives to align the team on requirements to set-up your campaigns : premium content, landing pages etc.
  • Work closely with the Design Team to build amazing assets for your campaigns.
  • Work closely with the Product Marketing Manager to set-up the best messaging for your campaigns.

What you will do :

You’re responsible for the digital growth leading-up :

  • The overall lead generation process and actions (tools, approach, targeting, qualification process etc.). Quality will be strongly preferred over quantity, especially regarding targeting methods and messaging.
  • The campaigns budgets & ROI

Manage Account Based campaigns to enhance the sales team territory plans with a multi-canal approach using all the inbound / outbound tools and strategies. To proceed you will need :

  • a deep understanding of targets and value drivers (C-Level, Managers etc.)
  • a test & learn approach to maximize results
  • a complete skill set : scrapping, SEO, SEA, SMO, SMA, Emailing, Nurturing etc.

Explore new market opportunities :

  • Set-up business development campaigns based on Siteflow new market priorities
  • Get lead insights to help the sales team with their first touch

Track your performance

  • Set-up tangible KPIs that will allow you to manage your results and share it with the teams
  • Test everything and capitalize on your fails / successes to reach the perfect lead generation process
  • Measure the ROI of your actions

Reporting

  • Reports to the Head of Marketing of Siteflow

Outcomes :

  • Strong impact on Siteflow’s pipeline
  • High MQL to SQL conversion rate

Preferred Experience

  • You already have a proven experience in a Growth team with tangible impacts on sales
  • You are 100% customer centric and have a strong capacity to adapt your actions and messaging to your targets
  • You know the best tools to achieve your goals
  • You understand SaaS businesses
  • You are super structured and rigorous
  • You are a great writer
  • You have a test & learn culture
  • You manage your actions based ROIs
  • You are a high achiever

Recruitment Process

  • HR call
  • ITW with Baptiste, Head of Marketing
  • Business Case with Nicolas, SVP Sales and Baptiste.
  • ITW Louis, CEO & Co-founder

Additional Information

  • Contract Type: Full-Time
  • Location: Paris, France (75012)
  • Education Level: Master's Degree
  • Experience: > 2 years
  • Possible partial remote