Marketing Director 🇺🇸

About

With PlayPlay, anyone on your team can design videos that make sure your message gets across: information becomes easier to retain, explanations more convincing, and your brand storytelling more compelling.

In just 4 years, PlayPlay has achieved incredible growth:

  • 1100+ companies across 42 countries (from startups to F500) including Indeed, Booking, Cisco, Disney, Heineken, Electrolux, University of Southern California, and Chanel, to name but a few!
  • PlayPlay raised $10M in Series A funding and is backed by top-tier investors, including P9, Balderton Capital and Kerala.
  • 140 passionate people, looking for more exceptional talent to join us! 🎥 📹

Our ambition is to revolutionize video communication for companies and the opportunity is there for the taking: the market need is strong and our customer satisfaction rates are soaring.

Job Description

PlayPlay is a B2B SaaS scale-up that was created in 2017. We are the online video creation solution that enables comms, marketing and HR teams to turn any message into a compelling video. 

We are actively building a global brand and company and have offices in New York, Paris and Berlin. With a best-in-class product that solves a clear pain, and a huge growing market of $20B, our ambition is limitless.

Over the next few years, thousands of companies across the globe will be looking for a video creation platform to scale their content production and reduce costs, while maintaining the highest level of quality, branding and consistency.

We have just opened our New York office (January 2022) and already have major brands like Google, Indeed, Disney, and Comcast using PlayPlay to communicate. We are at the very beginning of our US success story – this is the perfect time to jump in!

About the Marketing Director Role 

PlayPlay has just opened its US headquarter in New York! To conquer the American market, we are looking for a Marketing Director with a creative mindset and an entrepreneurial spirit.

As the US Marketing Director, you will be in charge of scaling growth and brand awareness in this new strategic market. To do so, you will be helped by a local Marketing team, made of Senior Content and Senior Demand Gen, yet to hire. The Marketing global team based in Paris (10 people) will also be here to support you with knowledge and guidance.

You will report both to both our US Country Manager (Playplays’s co-founder, based in NY) and our VP of Marketing (based in Paris).

Are you a true believer in the power of content and storytelling? Are you data driven and want to join a company that makes decisions based on business metrics? Do you love video and are looking for an exciting new professional challenge in a fast growing, international company? Then look no further. 

YOUR MISSIONS

Strategy and management

  • Recruit and manage a team consisting of the following roles: Product Marketing, Demand Generation, Content, Analysts Relations, Field Marketing…
  • Define the US marketing strategy: develop our US marketing objectives and build a roadmap to achieve those goals, with a yearly $1 million marketing budget.
  • Collaborate closely with sales team by organizing sales and marketing routines; prioritize marketing efforts based on their needs and feedback.
  • Validate our US product marketing approach: develop our ICP understanding for the US market, adapt the PlayPlay narrative, leverage our product launches into communication opportunities.
  • Define our analyst strategy and build long lasting relationships with them (Gartner, Forester, etc.).
  • Demand generation: build a marketing machine for the US market

  • Launch paid marketing actions to generate qualified leads in a scalable and predictable manner, which includes: social ads, ads on reviews platforms such as G2 and Capterra, sponsored media, exhibitions, and more.
  • Build a strong content strategy to attract TOFU leads and nurture our qualified leads throughout the funnel, including: blog posts, webinars, gated content, social posts…
  • Build dashboards, define KPIs,  and monitor the impact of your actions.
  • Brand awareness & communication

  • Be the voice of PlayPlay in the US market: write thought leadership pieces, attend exhibitions as a speaker, organize webinars…
  • Launch bold content actions such as an annual virtual conference to position PlayPlay as a category leader.
  • Identify and organize relevant co-marketing opportunities to associate the PlayPlay brand to other relevant brands, already strong in the US.
  • Build a smart PR calendar to make sure the PlayPlay brand is covered in top tier media publications.
  • YOU’RE THE PERFECT MATCH IF...

  • A solid track record of defining and implementing efficient strategies for our three key streams: growth & lead generation, content & branding, and product marketing
  • Competence and proven team management skills
  • Exceptional communication skills, both in written and verbal form
  • Data-driven mindset with a history of decision-making based on business metrics
  • At ease with B2B Marketing techstack: Hubspot, Salesforce, Hotjar, Google Analytics, SEMrush etc. 
  • Strong knowledge of communication & marketing personas is a plus
  • ABOUT YOU

  • You are an American and native English speaker
  • You are located on the East Coast 
  • You have a minimum of 6 years working in a high ranking position in the field of marketing within a high-growth BtoB SaaS sales-led company
  • You are a creative person and have already led bold marketing initiatives
  • You are a strong believer in the power of content and storytelling
  • You love being a thought leader and you’re no stranger to being a brand’s spokesperson
  • WHAT WE OFFER 🚀

  • An opportunity to join a fast-growing start-up!
  • Competitive salary + bonus scaled to your experience 
  • 25 days of PTO 
  • 401k plan with 3% matching
  • Medical, Vision and Dental Insurance Plans (100% coverage)
  • Remote possible 2 days per week
  • A unique customer-centric working environment : at PlayPlay we have created a unique culture around our users (we’ve talked about our customer centricity culture at a conference, slide deck is available upon request when you come for an interview)
  • The ability to work on a truly innovative product
  • A unique working environment: at PlayPlay we think that team collaboration is key to achieving our ambitious goals. 
  • Travel to our Paris HQ and enjoy a visit "à la Française!"
  • OUR VALUES 🤩

  • Creative: We don’t like to take ourselves too seriously — and we take this very seriously! Having fun and expressing our creativity is essential to what we do. We’re proud to do things differently at PlayPlay, where everyone gets the chance to innovate, craft, and make it happen.
  • User-first: Our customers are at the heart of everything we do because a product is nothing without its users. So, we listen. We improve the platform. We listen again. And while we build the software, we build relationships — all with a personal PlayPlay touch.
  • United: At PlayPlay, there are no egos. We’re motivated by what we can achieve together. Cross-team projects are our specialty and we support each other at every opportunity. With mutual respect, honest communication, and transparency, we come together to share our expertise and achieve our collective goals.
  • Ambitious: Yes, we’re humble as individuals. But together, we’re dreaming big. We’re not afraid to go fast and take risks: if Plan A doesn’t work, we go to Plan B, and so on. 
  • Committed: We each take ownership of our subjects and put our personalities into our work. As a group of passionate individuals, PlayPlayers are prepared to give it all for the team. We expect the best from each other, but first, we expect the best from ourselves.
  • Additional Information

    • Contract Type: Full-Time
    • Location: New York, United States (10007)
    • Experience: > 5 years
    • Possible full remote