PlayPlay is a B2B SaaS scale-up that was created in 2017. We are the online video creation solution that enables comms, marketing and HR teams to turn any message into a compelling video.
We are actively building a global brand and company and have offices in New York, Paris and Berlin. With a best-in-class product that solves a clear pain, and a huge growing market of $20B, our ambition is limitless.
Over the next few years, thousands of companies across the globe will be looking for a video creation platform to scale their content production and reduce costs, while maintaining the highest level of quality, branding and consistency.
We have just opened our New York office (January 2022) and already have major brands like Google, Indeed, Disney, and Comcast using PlayPlay to communicate. We are at the very beginning of our US success story – this is the perfect time to jump in!
About the Senior Content Marketing Role
At PlayPlay we are looking for an experienced Content Marketing Manager to join our growing Marketing team in the US. Someone who is passionate about creating content that educates, celebrates and inspires our prospects to better reach their audiences. As our US Content Marketing Manager, you will lead projects to ensure strong discoverability and recognition as experts in the video market. You would be the very first Marketing hire in our New York office. As such, you will have a very visible and impactful role. You will collaborate strongly with our US Country Manager, PlayPlay’s co-founder, and will be helped a lot by our Global Marketing team, based in Paris.
Although you’ll have some guidelines and help from Paris HQ, it is crucial you build your own voice in the US, with American tailored content & comms actions.
Are you looking for a company where you can execute bold content ideas? Do you have a strong entrepreneurial mindset and want to join a fast growing company in its early-stage? Do you enjoy sharing your expertise with the market and want to be identified as a thought leader in content, comms & marketing? Then you are at the right place: contact us!
MISSIONS 💪Define the content plan for the North American market, develop an editorial calendar and ensure deadlines are met.Create ungated content to position PlayPlay as a thought leader and expert brand like talking heads interviews with Subject Matter Experts, events presentations or media thought leadership. Create first class content for demand generation - acquisition and conversion - like SEO oriented blog posts, guides or studies. Educate the market in front of a camera, may it be in a webinar or in a talking-head interview. Animate our social networks with content for both Marketing and Employer branding purposes, as part of our Global social media strategy. Find the best partners for co-marketing actions and execute on a regular basis content actions with them. Keep track of content, comms and marketing trends to develop content that always meets our market expectations. Partner with product marketing, and growth teams to implement new assets into the buyer journey. Connect with influential media outlets and journalists to place stories about company news and other initiatives.
This role is based in our New-York office - 2 days per week at home possible.
SKILLS Strong copywriting and verbal communication skillsStrong understanding of social media ecosystem and trendsExperience in creating all kind of content: videos, infographics, ebooks, articles…Experience with webinars organisation and animationExperience in community building and partnershipsExperience with a blog CMS (eg. Wordpress) or a marketing automation tool (ideally Hubspot)Basic knowledge of on-page SEO
ABOUT YOU ❤️You have experience working in a similar job in the startup scene, ideally for a high growth SaaS. You don't mind going the extra mile if needed. You have a strong entrepreneurial spirit: you seek out change, you embrace critical questioning and innovation. You have a strong doer attitude. You are a natural storyteller who loves writing and knows how to make basic copy sound appealing. You are American or have a very strong American culture. We count on you to help us appeal the American market with its own cultural codes. You have a deep interest in the video, content & comms industry and its evolution. You take ownership of tasks. You always try to go for the best quality possible. you suggest improvements when you see an opportunity. You are a creative person and you will be able to find bold content ideas continuously. Although you can work independently and efficiently, you like to work in a dynamic team environment. You are proficient at reviewing and edit work produced by others but you also know how to produce content by yourself when needed
WHAT DO WE OFFER 🚀An opportunity to join a fast-growing scale-up with a fair amount of responsibilities and challengeA unique customer-centric working environment : at PlayPlay we have created a unique culture around our users (we’ve talked about our customer centricity culture at a conference, slide deck is available upon request when you come for an interview)The ability to work on a truly innovative product, that evolves with our market’s needs The ability to work and grow among a team of fun kind and passionate people.A prime location in New York