PlayPlay is a B2B SaaS scale-up that was created in 2017. We are the online video creation solution that enables comms, marketing and HR teams to turn any message into a compelling video.
We are actively building a global brand and company and have offices in New York, Paris and Berlin. With a best-in-class product that solves a clear pain, and a huge growing market of $20B, our ambition is limitless.
Over the next few years, thousands of companies across the globe will be looking for a video creation platform to scale their content production and reduce costs, while maintaining the highest level of quality, branding and consistency.
We have just opened our New York office (January 2022) and already have major brands like Google, Indeed, Disney, and Comcast using PlayPlay to communicate. We are at the very beginning of our US success story – this is the perfect time to jump in!
About the Junior Demand Generation Marketing Role
We are looking for a motivated Junior Demand Generation Marketer responsible for driving MQLs that accelerate revenue growth for our US Sales team. You will define, implement, and analyze multi-channel demand generation programs like paid social, emails or sponsored media. Your goal: generate strong inbound pipeline revenue and brand awareness.
You would be the very first Growth Marketing hire in our New York office. As such, you will have a very visible and impactful role. You will collaborate strongly with our US Country Manager, PlayPlay’s co-founder, but also with our Inbound Sales team. You will also be helped a lot by our Global Marketing team, based in Paris, composed of 10 talented Marketers working in Content, Paid acquisition and PMM. All willing to help you achieve your goals!
Do you want to build a strong expertise in launching multi-channel marketing campaigns? Do you enjoy working in a fast-paced environment? Are you a tech savvy and a self-taught person? Then you are at the right place: contact us!
MISSIONS 💪Benchmark, suggest ideas and optimization for our paid social & SEA campaigns to generate MQLs that turn well into SQLs.Map sponsored media opportunities and negotiate impactful operations that drive both awareness and lead generation for PlayPlay (eg. sponsored articles, dedicated newsletters…)Design and launch strategy to improve PlayPlay presence on Review and Comparison sites (G2 or similar).Write and build email nurture programs in Hubspot that incite action to increase lead scores.Create a strong feedback loop with sales to continuously optimize program performance and identify opportunities.Suggest and manage ABM campaigns to optimize our acquisition and expand on key US accounts.Analyze website performance, benchmark to identify best practices and suggest website UX, UI and content improvement to increase visitors-to-leads ratio.Easily generate and test new versions of landing pages (headlines, CTA, forms, copywriting…) to optimize paid campaigns performances.Manage event planning and onsite logistics, with the help of a junior resource you would lead.Collaborate with Marketing Operations team to improve data quality, reporting, and segmentation.
REQUIREMENTS 🎯 Initial successful Marketing experience of 2 year(s) in a fast-growing SaaS company (past experience with Lead Gen, Paid Acquisition, content, marketing automation, web analytics…).Analytics tools CRM: good knowledge of Google Analytics, Hubspot & Salesforce.Excellent communication, collaboration skills and planning skills.Experience in lead scoring methodology and techniques.Experience with social ads & SEA (social ads, google ads...).Experience in a predominantly sales-led go-to-market environment is a plus, given the majority of our growth will be through sales revenue (not self served).
ABOUT YOU ❤️You’re rigorous and organized, able to work on several different projects in parallel in complete autonomy.You are passionate about Marketing and you perfectly understand the Growth Marketing Funnel and AARRR framework.You’ve got a strong entrepreneurial spirit: you are not afraid to come up with ideas even if it means making mistakes. You have a positive “can do” attitude.You are tech savvy, with a strong appetite for technical and analytical issues.You’re a good communicator and are able to adapt to the needs of different stakeholders.
WHAT DO WE OFFER 🚀An opportunity to join a fast-growing scale-up with a fair amount of responsibilities and challenge.A unique customer-centric working environment : at PlayPlay we have created a unique culture around our users (we’ve talked about our customer centricity culture at a conference, slide deck is available upon request when you come for an interview).The ability to work on a truly innovative product, that evolves with our market’s needs.The ability to work and grow among a team of fun kind and passionate people.A prime location in New York.Competitive salary scaled to your experience25 days of PTO401k plan with 3% matchingMedical, Vision and Dental Insurance Plans (100% coverage)A unique working environment: at PlayPlay we think that team collaboration is key to achieving our ambitious goals.A fast-paced environment where you can make your mark!The ability to work and grow among an incredible team.Travel to our Paris HQ and enjoy a visit "à la Française!"